Author Archive: bryan ickes

The Power of Pantone – How We Make Sure Your Brand Always Matches

On July 20, 1969, Neil Armstrong and Buzz Aldrin became the first humans to land on the Moon. This historic journey required countless tasks of impressive intellect and skill, perhaps the most significant of which was simply not missing the Moon altogether. Four days before the monumental landing, the crew of Apollo 11 launched from the […]

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Strengthening Your Brand: Finding Your Voice Through Design

Branding is a curious word, an anachronism in our information age, commonly used but seldom explored. It reaches far into antiquity when ownership was recognizable by a mark, permanently seared into the surface of an object by means of glowing metal or fiery wood. Farmers and merchants; stonemasons and carpenters would each design unique visual […]

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