Category Archive of culture

Never Sit on a Mediocre Chair: Advice from a Marketing Firm with a Commitment to Excellence

Think of a chair.
It may be a fairly beautiful chair; imagine its intricate carvings and a polish that reflects a flawless finish. But let’s face it… chairs are not for viewing; they’re for sitting.

At the crucial moment of trust, we place a significant measure of personal pleasure or pain, joy or embarrassment in the functionality of a chair. Unless, of course, you are the kind of impervious soul who enjoys ridicule, no one desires to come crashing to the floor due to a mediocre chair construction process.

No one strives for mediocrity.

We all know that mediocrity is the result (at best) of minimal effort. Striving is reserved for difficult things… valuable things. We see the value of chasing a dream or accomplishing a goal. Mediocrity simply accepts things as they are and does not push beyond normal desire to make anything better. Mediocrity, when accepted, is the acknowledgement that the goal isn’t truly worth pursuing and not valuable in the eyes of the pursuer.

Does anyone value mediocrity? Is there any honor or prestige that accompanies that level of effort? Should anyone feel natural pride or feelings of accomplishment from half effort? Quite honestly, one often feels a measure of shame in knowing that the effort could have been better and that it should have produced a more excellent result.

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Senior Creative Joins North Star Marketing’s Graphic Design Team

Bryan Ickes - Senior Creative

North Star Marketing welcomes Senior Creative Bryan Ickes to our talented Design team. Bryan started on August 1, 2013, and contributes to a wide range of creative services at North Star, including:

  • brand/logo development
  • web development (mobile, responsive design)
  • print collateral (catalogs, brochures)
  • online advertising (landing pages, e-books)
  • traditional advertising (billboards, direct mail, print ads) Read More

Public Relations Strategist Joins North Star Marketing’s Online Marketing Team

TaylorMeyersBURLINGTON, NC (March 21, 2013) – North Star welcomes Content Marketing Manager Taylor Myers to our growing Online Marketing team. Taylor started on March 1, 2013, and engages in a full range of Internet marketing activities, including:

  • search engine optimization
  • blog marketing
  • social media strategy and marketing
  • content marketing strategy
  • extensive content writing
  • online marketing management
  • project management

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