Continuing Education

Take a break and read all about it.

Culture
Sarah Koudelka

Keep Making it New: Reflections from Our Multimedia Director

It has been so exciting to see the video projects and steady stream of outstanding design work from you in the last year, Matt! I’m so impressed with your creative drive and you’re just one of the most generous, patient, and big-hearted collaborators I’ve ever worked with, anywhere. Thanks for

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Culture
Sarah Koudelka

Continual Improvement in Customer Support

Today we are celebrating Michael Miller’s first workiversary at North Star Marketing. When Michael joined our team a year ago he brought a ton of enthusiasm, patience, and attention to detail with him as our newest support specialist. We recently sat down with him to hear how his first year

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Culture
Sarah Koudelka

19 Years of Design Refinement, and Counting

How do you keep honing your craft for decades but still love to learn new things and stay eager to chase innovation? That’s one of the things we wonder when we think about Rob McDorman, who has led North Star’s Design team … since before there even was a team.

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Culture
Sarah Koudelka

Lois Myers, Crafting Client Stories for 5 Years

The best words in our dictionary and thesaurus don’t come close enough to describing just how much we appreciate Lois Myers and all her work at North Star. As the leader of our Content Department and someone who is always ready to rise to a new challenge or opportunity, she

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Culture
Sarah Koudelka

Celebrating 4 Years With Via Developer, Michael Cruz

Today we are delighted to honor all the good work from Michael Cruz, one of the stellar developers on the North Star Marketing team, as he celebrates his four-year workiversary with us. We caught up with him recently to hear more about his highlights from the last year and get

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Education
Kaleen Goodeill

5 Tips for Creating a Winning Virtual School Tour

With campuses closed, admissions departments at our private school clients across the country have been tasked with taking their campus tour experience online. The reality is that there is a perpetual need for these assets in your marketing offering for prospective parents. Virtual private school tours are a great way

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Education
Kyle Saverance

Using Video to Support Your School’s Virtual Tour Strategy

With many schools closed and restrictions on gatherings and events, K-12 schools and colleges across the nation are now depending on virtual tours to show prospective students and families what their campus has to offer. If you don’t already have a virtual tour on your website, or if you have

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Education
Kyle Saverance

Your School’s Google Listing During COVID-19: What you need to know

Did you know your school’s Google My Business (GMB) may be marked as permanently closed? Despite the temporary closing of schools across the nation, we’re noticing an uptick in “helpful” strangers marking schools and businesses as permanently closed. Thankfully, GMB sends an email to the owner of the listing to

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Culture
Sarah Koudelka

Celebrating 6 Years with Tyler Olson

We are celebrating the six-year workiversary of Tyler Olson, one of the rockstar production managers on the North Star Marketing team who keeps our team charging forward on track. He shared some of the emerging trends for private school website development projects, details about ReSearch, a brand new turnkey school

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