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Continuing Education

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Education
Kaleen Goodeill

The Enrollment Marketing Spring Training Series: March 22-May 3

Batter up Marketing and Enrollment Professionals! North Star Marketing and Enrollment Catalyst present the 2021 Spring Training Series for school leaders. Whether your enrollment marketing is striking out at the plate or hitting grand slams, we invite you to join this full 9-inning webinar series to gain strategic and practical insight

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Branding
Andy Lynch

Considering a Rebrand for Your School? Start with Clarity.

Rebranding your school is a big deal. It’s much more than a new logo. Rebranding is a commitment to telling your school’s story in a fresh, compelling way, and seeing the process through to full implementation. In fact, it’s as much an exercise in change management as it is a

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Culture
North Star Marketing

Rethinking Pricing, Processes, Employee Profit-Sharing, and More

Clark Morgan, the Chief Operations Officer at North Star Marketing, leads so many of our core efforts, not only with his quiet and humble determination, but also with his deep expertise in financials, processes, and how to align our work with the efforts of the education clients we serve. As

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Culture
North Star Marketing

Leading in Spite of Marketing Priority Uncertainties in 2021

We’re delighted to celebrate Jeff Seevers’ three-year workiversary with the North Star team this month. As our product development manager, Jeff leads the way forward with many efforts, projects, and some client management, but he’s the primary driver for Via, our proprietary project management platform designed specifically for the needs

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Education
North Star Marketing

Stories of Recruitment Success During the Pandemic

During times of crisis, it might feel safer to pull back on marketing and go silent rather than risk saying the wrong thing at the wrong time. But as COVID-19 started sending families home from school (and work), it became clear they wanted more communication, not less. Parents who had

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Culture
North Star Marketing

Remarkable Growth in a Difficult Season

The entire North Star Marketing team has worked hard in 2020 to pivot decisively to a focus on enrollment marketing and education clients. There’s one team member who’s been in the thick of leading that change in a very unique way: veteran education marketing manager Kaleen Goodeill. Read more about

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Culture
North Star Marketing

Cultivating the Artist’s Eye for Design and Collaboration

Even after working with you for years now, Kyle, I’m still surprised and delighted by how fresh and exceptional your design work is! I know our whole team is similarly impressed — even with your first drafts — and that clients love what you craft for them. I also know

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Explore the Possibilities

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