Continuing Education

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Education
Kaleen Goodeill

5 Tips for Creating a Winning Virtual School Tour

With campuses closed, admissions departments at our private school clients across the country have been tasked with taking their campus tour experience online. The reality is that there is a perpetual need for these assets in your marketing offering for prospective parents. Virtual private school tours are a great way

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Education
Kyle Saverance

Using Video to Support Your School’s Virtual Tour Strategy

With many schools closed and restrictions on gatherings and events, K-12 schools and colleges across the nation are now depending on virtual tours to show prospective students and families what their campus has to offer. If you don’t already have a virtual tour on your website, or if you have

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Education
Kyle Saverance

Your School’s Google Listing During COVID-19: What you need to know

Did you know your school’s Google My Business (GMB) may be marked as permanently closed? Despite the temporary closing of schools across the nation, we’re noticing an uptick in “helpful” strangers marking schools and businesses as permanently closed. Thankfully, GMB sends an email to the owner of the listing to

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Culture
Sarah Koudelka

Celebrating 6 Years with Tyler Olson

We are celebrating the six-year workiversary of Tyler Olson, one of the rockstar production managers on the North Star Marketing team who keeps our team charging forward on track. He shared some of the emerging trends for private school website development projects, details about ReSearch, a brand new turnkey school

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Culture
Kaleen Goodeill

A Look Back at Laura Eisenga's First Year at NSM

The North Star Marketing team is delighted to celebrate Laura Eisenga’s one-year workiversary today. Laura joined our team as a marketing manager with a deep well of experience promoting a small private Christian school. Her perspective and efforts have made a big difference for our school partners over the last

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Culture
Sarah Koudelka

What Story are Your Books and Accounts Telling Right Now?

Whatever core values your organization, school, or business has, there is at least one overarching commitment that hopefully holds them all together: consistency. The Queen of Consistency around our office is Misha Frazier. For the last six years, week after week, she has been responsible for client billing, running payroll, and

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Education
Kaleen Goodeill

3 Things You Need to Add To Your School Website During COVID-19

For schools, the ability to communicate with families is crucial during the COVID-19 (Coronavirus) outbreak. With the temporary closure of many K-12 schools, getting messages out in a timely manner to current families and being able to maintain a conversation with prospective parents will have an impact on the perception

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Culture
Sarah Koudelka

Find Joy in Work: A Perspective and a Process

Find Joy in Work both is—and is not—the end of our list of core values at North Star Marketing. Sarah Koudelka, one of our rockstar production managers and a member of our leadership team, is the perfect person to try and explain what we mean. What Parts of Your Work

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