Continuing Education

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Branding
Andy Lynch

Considering a Rebrand for Your School? Start with Clarity.

Rebranding your school is a big deal. It’s much more than a new logo. Rebranding is a commitment to telling your school’s story in a fresh, compelling way, and seeing the process through to full implementation. In fact, it’s as much an exercise in change management as it is a

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Culture
North Star Marketing

Rethinking Pricing, Processes, Employee Profit-Sharing, and More

Clark Morgan, the Chief Operations Officer at North Star Marketing, leads so many of our core efforts, not only with his quiet and humble determination, but also with his deep expertise in financials, processes, and how to align our work with the efforts of the education clients we serve. As

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Culture
North Star Marketing

Leading in Spite of Marketing Priority Uncertainties in 2021

We’re delighted to celebrate Jeff Seevers’ three-year workiversary with the North Star team this month. As our product development manager, Jeff leads the way forward with many efforts, projects, and some client management, but he’s the primary driver for Via, our proprietary project management platform designed specifically for the needs

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Education
North Star Marketing

Stories of Recruitment Success During the Pandemic

During times of crisis, it might feel safer to pull back on marketing and go silent rather than risk saying the wrong thing at the wrong time. But as COVID-19 started sending families home from school (and work), it became clear they wanted more communication, not less. Parents who had

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Culture
North Star Marketing

Remarkable Growth in a Difficult Season

The entire North Star Marketing team has worked hard in 2020 to pivot decisively to a focus on enrollment marketing and education clients. There’s one team member who’s been in the thick of leading that change in a very unique way: veteran education marketing manager Kaleen Goodeill. Read more about

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Culture
North Star Marketing

Cultivating the Artist’s Eye for Design and Collaboration

Even after working with you for years now, Kyle, I’m still surprised and delighted by how fresh and exceptional your design work is! I know our whole team is similarly impressed — even with your first drafts — and that clients love what you craft for them. I also know

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Culture
North Star Marketing

Developing a New Focus for New Front-End Solutions

Thanks for taking time to give us a little insight into your world and work as a developer, Tanner. I spend most of my day writing paragraphs and you spend a lot of yours writing lines of code, but I love how our writing works together to make something readable

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Culture
North Star Marketing

Taking the Mystery Out of Marketing for Private Schools

Micah, you’re the rare kind of guy that breaks down a lot of those typical stereotypes about salesmen. You’re such a great listener and do so much work to help our whole team start getting a handle on the real needs of our clients. Thanks for your 11 years of

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Culture
North Star Marketing

Understanding Relationships through Graphic Design

Bryan, as a veteran copywriter, I have to say you are absolutely the most passionate and reflective designer I’ve ever worked with on any team. I love how consistently you make it clear that work can nurture relationships and make personal investments in keeping with that belief. Amazing. Congratulations on

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