Continuing Education

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Culture
Micah Fox

Value Community: It’s More Than Just Being Together

Micah Fox heads our sales department and serves on the North Star leadership team. He also works to coordinate many of our company volunteer and ministry projects. The ways he pulls us together as a team has given him a unique perspective on our Value Community core value. Value Community:

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Culture
Sarah Koudelka

Push for Clarity: Paving the Way to Take Action

Chris Kindred is a veteran developer for the North Star Marketing team who gets the importance of our third core value. New growth always means new questions to be answered, but our Push for Clarity reveals something that surprises us, over and over again. Clarity When It Counts When you

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Brand Identity
Kaleen Goodeill

3 Ways to Know Your School’s Brand is Expired

When someone mentions expiration date, you might think of a carton of milk or eggs — not your school’s brand. But just like fridge staples, brands don’t last forever, and when you get a whiff of one that’s gone stale, well…it’s pretty obvious. But how do you know? We wish

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Culture
Sarah Koudelka

Happy Two Year Workiversary, Jeff!

Two years ago today, Jeff Seevers joined the North Star Marketing team as a part of our growing roster of marketing managers. Since then, he has blown us away with his commitment to client relationships, irrepressible creative thinking about every project he touches, and his vision for our work and

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Culture
Clark Morgan

Pursue Growth: Chasing Sustained, Powerful, Recognizable Growth

Clark Morgan leads the Online Marketing Team efforts at North Star. Clark understands and chases sustained, powerful, recognizable growth internally and for our client partners like nobody else on our team.  How Would You Define Growth? Growth has been something that has fascinated me since I was a little guy.

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Culture
Sarah Koudelka

Kaleen Goodeill Celebrates 3 Years at NSM!

Kaleen Goodeill is our veteran marketing manager in the K-12 school industry, one of several core markets North Star Marketing serves. Today she marks her three-year workiversary on our team, and we caught up with her for an interview to hear what’s new and developing in the K-12 space. We

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Culture
Sarah Koudelka

Jordan Celebrates 3 Years at NSM!

Slow, sure growth is a sign of a healthy plant with the strength and roots to flourish for many years. Three years ago today, Jordan Buckhalt joined the NSM creative services department as a budding graphic designer. It’s been wonderful to see him grow. Jordan, what’s the best thing you

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Brand Identity
Laura Eisenga

5 Key Questions for Choosing a School Mascot

If I were to say to you, “Lions and tigers and bears,” you’d likely respond with “oh my!” and have a yellow brick road in your mind’s eye. However, if I were to say “Detroit Lions, Clemson Tigers and Chicago Bears,” you’d likely either growl or grin, depending on your

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Culture
Ryan Cardwell

Lead with Humility: Two Models for Leadership

Any honest pursuit of excellence is going to produce humility—or at least the opportunity for it. To keep pressing ahead and breaking new ground as we lead our teammates and clients means we have to look again at what drives real leadership. Ryan Cardwell, a senior developer and member of

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Education
Kaleen Goodeill

These 6 SEO Basics Will Help Improve Your School’s Search Rankings

We recently published an article that discussed the decline in click-through-rates on organic searches and proposed some solutions for regaining that visibility. While it’s true that Google routinely pushes down organic search results in favor of Google Ad placements and other search engine results page (SERP) features, having your school

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