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Content Strategist

The content strategist seat/position is a full-time, remote, or on-site role, working with our education marketing managers, production managers, writers, designers, developers, and internal marketing team.

Candidates should possess a degree in Mass Communications/Journalism/English with at least five years of copywriting/editing experience. Experience in creating and implementing a content strategy for a brand or product development team is required, preferably in the education industry. Candidates must demonstrate a deep understanding of the customer buyer journey, the various stages of that journey, and the role content plays in nurturing buyers to complete an intended outcome. The content strategist candidate should possess an exceptional grasp of promotional writing, with an emphasis on writing for search engine optimization, online advertising, and social media. Additionally, candidates must demonstrate the ability to strategically and purposefully develop content towards a higher marketing goal and generate highly creative, engaging, and compelling content for their audience. An aptitude for proper writing techniques, including spelling, punctuation, and grammar, is a must.

Excellent communication and research skills are essential to the success of this position. The content strategist must have the ability to work across multiple projects, quickly organize information, and deliver on deadlines in a fast-paced environment serving clients in the education industry. 

We are looking for candidates who:

  • Find North Star’s core values compelling and engaging
  • Have integrity and a high degree of personal responsibility
  • Demonstrate a positive, can-do, go-the-extra-mile attitude
  • Are comfortable working with faith-based clients
  • Are strategic thinkers: able to process, plan, and evaluate
  • Are eager and able to learn new things and stay on top of current marketing trends
  • Are strong communicators and creative thinkers
  • Have expert knowledge of spelling, punctuation, and grammar rules
  • Have experience with Associated Press style (prefer this experience)
  • Have experience with Google Docs (prefer this experience)
  • Are comfortable hitting daily deadlines
  • Demonstrate strong analytical skills
  • Are strong writers: capable of crafting well-written messages efficiently
  • Appreciate and value constructive criticism
  • Are comfortable being a key player on a variety of projects
  • Handle themselves in a pleasant, personable manner (in-person, phone, and email)
  • Are social media, web, and tech-savvy 
  • Are detail-oriented
  • Enjoy working as part of a team
  • Are good listeners
  • Have a good sense of humor

     

Position Summary

This role’s primary aims are to direct and develop the overarching content strategy and contribute well-written content for a wide range of marketing projects. Principal roles and  responsibilities of the content strategist include: 

Content Strategy and Planning:

  • Collaborate with team members in the development of content strategy
  • Develop messaging based on identified problems, insights, and illustrations uncovered through discovery
  • Identify gaps in existing content and recommend new topics in support of campaigns
  • Research topics and themes to create solutions that align with strategic goals
  • Align campaigns around SEO research, run keyword research where applicable, and help develop metrics to measure and show return on investment (ROI) for our content
  • Create and maintain editorial calendars, social promotional calendars, style guides, taxonomies, metadata frameworks, and content migration plans
  • Use customer insights and analytics to monitor visitor engagement and change content to match with customer trends
  • Review final deliverables to verify content alignment
  • Maintain continuity of voice and ethos for a client’s brand and messaging across multiple platforms
  • Create recommendations for content promotional strategy
  • Revise best practices and rhetorical strategies based on the effectiveness of previous campaigns and comparable messaging

Writing:

  • Review of project briefs and available resources
  • Conduct topic research
  • Develop clear and engaging copy that portrays brand values
  • Maintain proper voice, tone, and terminology
  • Project collaboration and communication
  • Campaign theme development

Editing:

  • Reviewing content from other writers to ensure it meets the firm’s standard of excellence
  • Ensure all content has a significant purpose, logical flow and is free from grammatical, punctuation, and spelling errors
  • Providing editorial feedback and recommendations
  • Confirming content has been translated correctly in the final deliverable

Content Process Owner

  • Oversee, document, and optimize the content strategy, planning, and development process
  • Help produce training and best practice guides for managing content and relevant systems
  • Help develop testing models to ensure content is appropriate for the target audience
  • Optimize the content process for continuous improvement and ensure the latest proven best practices are incorporated
  • Ensure content process standards are followed by all

Manage Freelance Writers

  • Oversee and manage a small group of independent writing consultants
  • Assist with recruiting new freelancers to align with current content demands
  • Establish and maintain standard operating procedures for all independent writing consultants
  • Review and approve invoices for payment from freelancers

Lead, Manage, Accountability

  • Keep expectations clear around roles, core values, rocks, and all measurables by sharing your expectations and hearing those of your team members
  • Ensure you and your team are communicating well
  • Maintain a proper meeting pulse with an even exchange of dialogue; keeping circles connected; reporting measurables
  • Having quarterly conversations (The 5-5-5) and bi-weekly/monthly 1:1’s with each member of the team to provide continuous feedback on core values and performance
  • Reward and recognize team members, provide both positive and negative feedback quickly, address issues, and hold team members accountable

The job will require content strategy and writing across the following categories:

  • Blog posts
  • Editorial calendars
  • Email campaigns and nurturing sequences
  • Website content
  • Paid search ads
  • Social media updates and ads
  • E-books and white papers
  • Landing pages
  • Infographics
  • Promotional video scripts
  • Brand Messaging
  • Brand standards guides
  • Print ads
  • Billboards
  • Direct mail pieces

The content strategist will be instrumental in servicing client contracts and growing our content development knowledge base. The content strategist will also support the sales and marketing teams in promoting marketing offerings. This position requires a personality energized by change and challenges. As the marketing landscape continually shifts, the content strategist needs to enjoy learning new technologies and consistently evaluating ways to improve North Star’s service model.

 

Summary of Approximate Time Allocation

 

Roles/Hats

Purpose 

% of Time

Content strategy and planning

To use data, research, and understanding of psychology to shape the client narrative and create content experiences tailored to the school’s target audience and goals

20%

Writing

Create engaging content that addresses the needs of the school and prospective family

35%

Editing

Reviewing, revising, and proofing content to ensure accuracy and quality

15%

Content process owner

Own, document, and optimize the content strategy,  planning, and development process

5%

Manage freelance writers

Oversee, recruit, manage, establish and maintain standard operating procedures for all independent writing consultants

5%

Lead, manage, accountability (LMA)

Provide leadership, management, training, and accountability for the content team

10%

General admin

Developing scope of work, internal meetings, weekly planning, etc.

10%

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