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Healthy Enrollment™ Blog

Education marketing strategies to communicate a focused school identity, empower your enrollment team, and engage right-fit families.

News
Ryan Cardwell

Out with the Old (Internet Explorer 8)….

It’s not quite the new year yet, but North Star is making a resolution for 2014. No, we’re not going on a companywide diet, and we’re not doing a group membership to the gym (although it’s worth considering). But we are making a resolution we’ll definitely keep. As of January

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Messaging
Ryan Cardwell

How Did I Get Here? Communicating Your Message via Intuitive Navigation

When a user visits your website, one of their primary objectives is finding the information they want quickly and easily. It doesn’t matter if they’re researching a topic, buying a product or simply validating you as a potential vendor, in most cases, your users are on a mission. The navigation

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Brand Identity
Bryan Ickes

Strengthening Your Brand: Finding Your Voice Through Design

Branding is a curious word, an anachronism in our information age, commonly used but seldom explored. It reaches far into antiquity when ownership was recognizable by a mark, permanently seared into the surface of an object by means of glowing metal or fiery wood. Farmers and merchants; stonemasons and carpenters

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Brand Identity
Robert McDorman

Behind the Brand: Friendship Christian School

BURLINGTON, NC (July 19, 2013) – Friendship Christian School (FCS) in Raleigh, N.C., recently introduced a new academic logo, designed by North Star Marketing. Administrator Ric Nelson initiated the branding process in January 2013 in an effort to standardize the school’s representation in the community, in promotional materials and internally.

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News
Ryan Cardwell

North Star Launches Responsive Website for Triad HealthCare Network

June 21, 2013 – (BURLINGTON, NC) – North Star Marketing recently completed a new mobile responsive website for Triad HealthCare Network, a Greensboro, N.C.-based network of physicians affiliated with Cone Health. As a mobile responsive website, the new Triad HealthCare Network website scales automatically to the size of the viewing

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News
Clark Morgan

North Star Provides Photography for Winston-Salem Gun Range

North Star recently completed a full-day photo shoot at ProShots, a gun range in Winston-Salem, N.C. Rob McDorman, NSM’s professional photographer and graphic designer, planned and conducted the shoot, along with Kyle Smith, NSM graphic designer. These high-caliber shots, along with the full gallery, provide a polished, professional look for

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News
Clark Morgan

Five Ways to Get Google's Attention

Remember the Attention-Getter in junior high? You know…the class clown, the flirt, the show-off? What about the Worker-Bee – another common junior high species? While the Attention-Getter was busy soliciting stares and laughs – along with the well-deserved ire of the teacher – the Worker-Bee dutifully finished homework, handed out

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Brand Identity
Robert McDorman

Behind the Brand: Antioch Community Church

BURLINGTON, NC (April 2, 2013) – North Star Marketing Senior Designer Kyle Smith recently created a new brand identity for Antioch Community Church, a local Burlington, N.C.-area, congregation. The new logo and tagline were unveiled during the morning service on Sunday, March 24, 2013.

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