Education Marketing Manager Position Description

Overview

North Star Marketing works extensively with schools across the country (private, independent, faith-based, and charter/public), helping them shape winning marketing and enrollment strategies. We develop comprehensive brand identity packages, websites, print collateral packets, online marketing campaigns, and traditional advertising programs for schools of all sizes.

The Education Marketing Manager consults with Marketing and Admissions Directors, Heads of School, and Advancement/Development Directors to shape marketing strategy. He/she then orchestrates the required ramp-up projects and online/traditional campaign implementation through a blend of hands-on engagement and team coordination.

This position is best suited for a candidate with advanced studies in marketing, public relations, mass communications, and/or online marketing. Experience in school marketing, admissions, and/or development is essential for this position.

The Education Marketing Manager (EMM) works with North Star’s clients, project managers, copywriters, designers, programmers, and marketing support team. The EMM works daily with a Project Manager to schedule deliverables for production team members.

The EMM will add and edit website content using content management systems such as WordPress, as well as manage client campaigns in inbound marketing, SEO, and PPC software platforms. The ability to perform keyword research in Google AdWords and manipulate data on spreadsheet applications is critical for this position. The EMM must have the ability to move across projects, quickly organize information, and deliver on deadlines in a fast-paced environment.Excellent oral communication, written communication, and online research skills are essential for success in this position. In addition to above average technical skills, the EMM must have strong account management skills, the ability to organize teams, steward projects, and meet client deadlines. This position requires a working knowledge of inbound marketing methodology, paid search(PPC), content marketing, search engine optimization(SEO), display advertising, and social media.

Education Marketing Manager candidates should be able to write effectively for an online audience (i.e. content developed for specific buyer personas). Sloppy writing will stop the interview process.

Qualifications:

  • BS/BA required
  • 2 years digital or online advertising experience preferred
  • Education marketing experience

Hear from one of our own:

After working in admissions for two years with a private Christian school, I developed a passion for marketing the school and helping parents evaluate the benefits of a private school education. When I transitioned to my role at North Star Marketing as Education Marketing Manager, I was surprised at how both positions had a very similar mission and how seamlessly I could transition from one to the other.

With experience in running marketing campaigns, giving campus tours,  planning events, and walking through several enrollment seasons, I had a firm understanding of the many hats that marketing and admissions directors wear on a daily basis. As the Education Marketing Manager at NSM,  I have the opportunity to partner with our school clients and take on some of the hats my clients are juggling. Although I am no longer on a school campus, I am very active in managing online marketing campaigns and working toward meeting marketing and enrollment goals.

I help clients develop and implement strategic plans that strengthen Google visibility, improve messaging, generate more leads, and create loyalty with existing families. It is a true joy to work alongside the phenomenal team at North Star Marketing each day and know that my mission is the same as it was as an admissions director: to partner with schools and strengthen their marketing and enrollment.

– Kaleen Goodeill, Education Marketing Manager at North Star

We are looking for candidates who:

  • Have integrity and a high degree of personal responsibility
  • Have education marketing experience
  • Demonstrate a positive, can-do, go-the-extra-mile attitude
  • Are problem solvers
  • Have an outgoing personality; enjoy leading client meetings
  • Are digital natives, immersed in the online world
  • Are social media, web and tech savvy (experienced with tools and platforms such as
  • Facebook, Google Analytics, Hootsuite, WordPress, Excel, Google Drive, and Google Spreadsheets)
  • Are comfortable working with faith-based clients
  • Are strategic thinkers, able to plan and process
  • Are eager and able to learn new things and stay on top of current, ever-changing marketing trends
  • Are strong communicators and creative thinkers
  • Have an excellent working knowledge of spelling, punctuation, and grammar rules
  • Lead with humility and serve with eagerness
  • Are comfortable hitting daily deadlines
  • Demonstrate strong analytical skills
  • Value constructive criticism
  • Are comfortable delivering as a key player on a variety of projects
  • Handle themselves in a pleasant, personable manner (in-person, phone, and email)
  • Enjoy working as part of a team
  • Have a good sense of humor

Day-to-day activities include:

  • Communicating with clients and team members to align resources for multiple retainer clients
  • Organizing and running meetings and tracking the resulting decisions and details through delivery
  • Tracking projects from purchase order through invoicing
  • Gathering necessary assets to develop a campaign (photos, copy, digital assets, brochures, etc.)
  • Briefing the project manager and creative team members on client strategy and project engagements
  • Recommending marketing tactics to clients under management
  • Communicating timelines to clients, obtaining client feedback, working through edits/revisions, and obtaining project approvals
  • Confirming all billing information is recorded and associated with the appropriate projects
  • Leading strategy and planning sessions for client campaigns
  • Helping clients understand inbound marketing methodology and tactics, as well as traditional marketing initiatives
  • Identifying and recommending opportunities to provide additional value through add-on services
  • Developing, reviewing, and sending proposals for new opportunities
  • Contributing to the research, development and production of quality content for online and offline channels
  • Reviewing final work to make sure it’s in alignment with the client’s marketing strategy
  • Increasing awareness of client brands, products, and services through outreach and social media amplification
  • Optimizing campaigns for SEO using keyword research, then developing metrics to show ROI
  • Developing well-structured content for use in marketing automation
  • Monitoring the health of the client relationship through proactive communication and regular check-ins

The job may require writing across the following categories:

  • Inbound marketing
    • Strategic plans
    • Buyer personas
    • Blog posts
    • Email campaigns
    • Web page content
    • Paid search ads
    • Local online listings
    • Social media updates and ads
    • Landing pages
    • Promotional video scripts
  • Marketing infrastructure
    • Website sitemaps
    • Website content
  • Outbound marketing
    • Print ads
    • Billboards
    • Direct mail pieces
    • Trade show displays
    • TV spots
    • Radio spots
  • Sales
    • Proposals for add-on services

Summary of Approximate Time Allocation

Task Description % of Time
Client support, inbound marketing, PPC campaign coordination, campaign execution Managing/overseeing client communications/meetings for select marketing retainer accounts; interacting with SEO/Inbound/PPC software to develop reporting for clients; monitoring campaign budgets; communicating campaign changes and scheduling updates to project manager; developing content for online marketing projects 60%
Marketing infrastructure writing Developing content for branding, website, and print projects 15%
Outbound marketing writing Developing content for traditional, offline marketing, and advertising projects 10%
General admin Time-keeping, internal meetings, etc. 15%

 

 
X
X