Marketing Manager Position Description

Overview

The Marketing Manager works with North Star’s Clients, Project Managers, Copywriters, Designers, Programmers and Marketing Support team. This is a full time, on-site position that requires a working knowledge of online marketing.

This Marketing Manager position is best suited for a candidate with advanced studies in marketing, public relations, mass communications, and/or online marketing.

The Marketing Manager will work extensively with several accounts, implementing online marketing strategies and coordinating account support through a dedicated Project Manager.

Excellent oral, written communication and online research skills are essential to the success of this position. In addition to technical skills, the marketing manager must have strong account management skills, the ability to organize teams, steward projects and meet client deadlines. This position requires a working knowledge of inbound marketing methodology, paid search (PPC), content marketing, search engine optimization (SEO), display advertising and social media. Programming experience is not required, but technical aptitude is a must.

The Marketing Manager will add and edit website content using content management systems such as WordPress, as well as manage client campaigns in inbound marketing, SEO and PPC software platforms. Ability to perform keyword research in AdWords and to manipulate data on spreadsheet applications is a must. Excellent communication and research skills are essential to the success of this position. The Marketing Manager must have the ability to move across projects, quickly organize information and deliver on deadlines in a fast-paced environment across a wide range of industries.

The Marketing Manager candidate should possess exceptional skills in promotional writing with an emphasis on content strategies tailored to specific buyer personas. Applicants must also be able to purposely develop content that aligns with overall client marketing goals and strategy. Candidates will be asked to demonstrate the ability to craft compelling content and must have an aptitude for proper writing technique, including spelling, punctuation and grammar.

Qualifications:

BS/BA required
2 years digital or online advertising experience preferred

We are looking for candidates who:

  • Have integrity and a high degree of personal responsibility
  • Demonstrate a positive, can-do, go-the-extra-mile attitude
  • Are problem solvers
  • Have an outgoing personality; enjoy leading client meetings
  • Are digital natives, immersed in the online world
  • Are social media, web and tech savvy (experienced with Facebook, Google+, Hootsuite, WordPress, Excel, Google Drive and Google spreadsheets)
  • Are comfortable working with faith-based clients
  • Are strategic thinkers: able to plan and process
  • Are eager and able to learn new things and stay on top of current, ever-changing marketing trends
  • Are strong communicators and creative thinkers
  • Have an excellent working knowledge of spelling, punctuation and grammar rules
  • Lead with humility and serve with eagerness
  • Are comfortable hitting daily deadlines
  • Demonstrate strong analytical skills
  • Value constructive criticism
  • Are comfortable delivering as a key player on a variety of projects
  • Handle themselves in a pleasant, personable manner (in-person, phone and email)
  • Enjoy working as part of a team
  • Have a good sense of humor

Day-to-day activities include:

  • Communicating with clients and team members to align resources for multiple retainer clients
  • Organizing and running meetings, then tracking the resulting projects through delivery
  • Tracking projects from purchase order through invoicing
  • Gathering necessary assets to develop a campaign (photos, copy, digital assets, brochures, etc.)
  • Briefing project manager and creative team members on client strategy and project engagements
  • Recommending marketing tactics to clients under management
  • Communicating timelines to clients, obtaining client feedback and working through edits/revisions, project approvals and sign-off
  • Affirming all billing information is recorded and associated with the appropriate projects
  • Leading strategy and planning sessions for client campaigns
  • Helping clients understand inbound marketing methodology and tactics, as well as traditional marketing initiatives
  • Identifying and recommending opportunities to provide additional value through add-on services
  • Developing, reviewing, and sending proposals for new opportunities
  • Contributing to the research, development and production of quality content for online and offline channels
  • Reviewing final work to make sure it’s in alignment with the client’s marketing strategy
  • Increasing awareness of client brands, products and services through outreach and social media amplification
  • Optimizing campaigns for SEO, using keyword research and help develop metrics to show ROI
  • Developing well-structured content for use in marketing automation
  • Monitoring the health of the client relationship through proactive communication and regular check-ins

The job will require writing across the following categories:

  • Inbound marketing
    • Strategic plans
    • Buyer personas
    • Blog posts
    • Email campaigns
    • Web page content
    • Paid search ads
    • Local online listings
    • Social media updates and ads
    • Landing pages
    • Promotional video scripts
  • Marketing infrastructure
    • Website sitemaps
    • Website content
  • Outbound marketing
    • Print ads
    • Billboards
    • Direct mail pieces
    • Trade show displays
    • TV spots
    • Radio spots
    • Catalogs
  • Sales
    • Proposals for add-on services

Summary of Approximate Time Allocation

Task Description % of Time
Client support, inbound marketing, PPC campaign management, campaign execution Managing/overseeing client communications/meetings for select marketing retainer accounts; interacting with SEO/Inbound/PPC software to develop reporting for clients; updating PPC ads; monitoring campaign budgets; communicating campaign changes and scheduling updates to project manager; developing content for online marketing projects 65%
Marketing infrastructure writing Developing content for branding, website and print projects 15%
Outbound marketing writing Developing content for traditional, offline marketing and advertising projects 5%
General admin Time-keeping, internal meetings, etc. 15%

 

 
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