Online Marketing Campaigns
Your prospective families are online. They turn to Google to find schools like yours. They are scrolling through social media feeds, seeing what other families are experiencing at their schools. They are turning to review sites to form opinions about which schools to check out and which ones to avoid.
Your school needs to be online, inviting right-fit families to start a conversation with you. This goes beyond your website. You need to be in the channels where they’re doing research, reading articles, and scrolling through reviews.
North Star Marketing can help.
Here are some common challenges we hear from schools who come to us with enrollment challenges:
“I know we need to be doing online marketing, but I am not sure what to do or how to do it.“
“I am just one person. I don’t have the capacity or expertise to execute a marketing strategy. I can’t do it all.”
“I need help promoting a specific event that is critical to our retention efforts. Current families are evaluating their experience. I need this to be right.”
“My team is overwhelmed. We do not have the time to be telling our story consistently to new or current families.”
Showing up online is not enough. Being there is not the same as connecting. The campaigns you deploy online need to resonate with where families are in the Family Journey™.
North Star's online marketing campaigns include:
Inbound Marketing
We blend content strategies with search engine optimization to help your school earn coveted top rankings on Google and other major search engines.
Paid Search
It’s not enough to just show up in organic search results. Paid campaigns with Google position you for immediate visibility when prospective families search for schools in your area. Our themed campaigns will connect with them and encourage them to start a conversation with you.
Paid Social
Most parents and guardians of prospective students spend a lot of time on social media. While they aren’t going to Facebook, Instagram, or Twitter to find a school, they are open to exploring schools if presented with a compelling campaign. North Star’s themed campaigns can help you get their attention.
Campaign Management
You probably don’t have all the in-house expertise to stay current with digital marketing trends and manage the intricacies of multiple campaigns. Our digital marketing specialists can manage that for you, freeing you up to focus on other things.
Results Dashboard
It’s one thing to set up ads and manage campaigns. But how do you know if what you’re doing is actually working? North Star’s Results Dashboard goes beyond showing you traffic and click-throughs. We show you the actual return on investment.
Measurable Results
Portsmouth Christian Academy
1,128%
return on investment
$474,588
tuition generated
Paid Search
Campaign: Parent Info Packet
Legacy Christian Academy
726%
return on investment
$670,000
tuition generated
Paid Search / Paid Social / Inbound
Campaign: Parent Info Packet, Switch, and KinderReady
Gaston Christian School
215%
return on investment
$105,660
tuition generated
Paid Social / Inbound
Campaign: KinderReady and Inside the Mind of a Midde Schooler
Not sure if your online marketing strategy is working?
Whether you’re just getting started or are looking for more impactful results, our solutions advisors are happy to listen to your goals. Schedule a call — it’s a relaxed, no-pressure opportunity to reflect on your strategy and where you want to go.
