Pivot your online marketing to connect with parents in a virtual world

Start Smart Promotional Video

Showcase the value of Start Smart with this animated video that addresses parent concerns and previews the content readers will see upon downloading. Video content: 

Engaging storyline

Embedded social sharing links

Encourages action 

Choose from two packages designed to enhance your marketing plan:

Request A Demo

All Resources

$149/mo

Start Smart E-book
Start Smart Video
Call-to-Action Buttons
Landing Page

Or, pay $1,299/year and save ~ 15%.

+$750 one time set up fee

Request A Demo

$89/mo

Start Smart E-book
Start Smart Video  

E-book & Video

Or, pay $999/year and save ~ 15%.

+$350 one time set up fee

ReSearch E-book

ReSearch walks readers through a four-step process to help select the best school for their child and family. Offering a framework for the virtual decision-making process (rather than a case for why your school is best) helps establish your reputation as a knowledgeable, trustworthy expert that desires to see students thrive.

Insightful, objective content 

Easy-to-read design

Includes sample questions for parents prepping for virtual school tours

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New from North Star Marketing, ReSearch is a turnkey digital marketing campaign that can help generate leads by pivoting your recruitment strategy to connect with parents in a virtual world. ReSearch guides parents through the process of searching for schools from home...and making a decision with confidence.

Easy for you. Valuable for them.

The ReSearch campaign includes everything you need to move quickly:

Pivot your online marketing to connect with parents in a virtual world

"Schools need to be proactive with their recruitment efforts during these challenging times. The ReSearch campaign is a great way to quickly adapt your strategy for a season when families can't visit campuses." 


Start Smart Landing Page

Seal the deal with a branded landing page that will prompt prospective parents to provide you with their contact information in exchange for Start Smart. 

Professional presentation
Embedded video feature
Simple lead capture

North Star Marketing has been working with schools since 2001. We provide a full range of services including message consulting and facilitation, branding, website development, print collateral, online marketing, digital resources, Via marketing calendar and project collaboration platform. 


North Star Marketing has been working with schools since 2001. We provide a full range of services including message consulting and facilitation, branding, website development, print collateral, online marketing, digital resources, Via marketing calendar and project collaboration platform. 


Easy for you. 

Valuable for them.

The ReSearch campaign materials are branded with your school logo and include messages from your Admissions professional. Your brand is present, but not overbearing. As families gain new insight into how to search for schools in a virtual world, they will likely follow up with you to schedule a phone call or virtual tour so they can see how your school answers key questions outlined in this guide.

Rick Newberry, Enrollment Catalyst

Other Pre-Built Lead-generation Campaigns from North Star Marketing

I'd like to learn more!

Need to focus on a specific age and stage in your enrollment? Learn more about our full line of plug-and-play lead-generation campaign solutions.

E-Book Asset

This resource will help families  rethink their approach to searching for schools from home

Overview Video

 An animated video that encourages families to download the ReSearch ebook

Landing Page

A focused lead-capture page

Lead Nurturing Sequence

A three-part series of emails to encourage families to move through the process 

Campaign Management

Professional setup, monitoring, optimization, and reporting

Eliminate High Upfront Investment 

Save on the costs of producing an e-book, video, landing page, and other supporting content you need to run an effective campaign. 

Promote Your School with Relevant Content

When families are making a high-stakes decision, they are looking for relevant and timely content that can make their lives easier.

Drive Traffic & Lead Conversions

Many parents or guardians will provide their contact information when downloading the ReSearch guide.

Google/Social Ads

Pre-built graphic and text-based ads

Call-to-action Graphic

An attractive promotional graphic to post on your website