When someone mentions expiration date, you might think of a carton of milk or eggs — not your school’s brand. But just like fridge staples, brands don’t last forever, and when you get a whiff of one that’s gone stale, well…it’s pretty obvious.
But how do you know?
We wish we could give you a concrete number that would communicate just how long your brand elements will last. For some schools, it’s five years. For others, a brand can last a decade or even longer before needing a revamp. It really all depends on your unique audience, your specific challenges, and any changes that take place within your school or community.