Continuing Education

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Education
Kaleen Goodeill

5 Tips for Creating a Winning Virtual School Tour

With campuses closed, admissions departments at our private school clients across the country have been tasked with taking their campus tour experience online. The reality is that there is a perpetual need for these assets in your marketing offering for prospective parents. Virtual private school tours are a great way

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Culture
Kaleen Goodeill

A Look Back at Laura Eisenga's First Year at NSM

The North Star Marketing team is delighted to celebrate Laura Eisenga’s one-year workiversary today. Laura joined our team as a marketing manager with a deep well of experience promoting a small private Christian school. Her perspective and efforts have made a big difference for our school partners over the last

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Education
Kaleen Goodeill

3 Things You Need to Add To Your School Website During COVID-19

For schools, the ability to communicate with families is crucial during the COVID-19 (Coronavirus) outbreak. With the temporary closure of many K-12 schools, getting messages out in a timely manner to current families and being able to maintain a conversation with prospective parents will have an impact on the perception

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Brand Identity
Kaleen Goodeill

3 Ways to Know Your School’s Brand is Expired

When someone mentions expiration date, you might think of a carton of milk or eggs — not your school’s brand. But just like fridge staples, brands don’t last forever, and when you get a whiff of one that’s gone stale, well…it’s pretty obvious. But how do you know? We wish

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Education
Kaleen Goodeill

These 6 SEO Basics Will Help Improve Your School’s Search Rankings

We recently published an article that discussed the decline in click-through-rates on organic searches and proposed some solutions for regaining that visibility. While it’s true that Google routinely pushes down organic search results in favor of Google Ad placements and other search engine results page (SERP) features, having your school

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