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Family Journey Websites

Developing a new school website can be both thrilling and stressful. Most likely, it’s been several years since your last major website overhaul.

Your current site might be feeling tired, clunky, or outdated. It’s not functioning the way you need it to. You’re ready to have a school website that generates inquiries, represents your school community well, and — let’s just say it like is — looks better than your competitors’ websites. 

You need more than just a generic website builder. And your website is too important to entrust to a generalist agency that doesn’t work with schools regularly. And perhaps you’re a bit skeptical of the industry giants that never actually own your site. 

If you’re looking for a website development partner who understands enrollment marketing and will guide you through the process, that’s where we come in. Our website solutions are built to help parents, guardians, and students navigate Family Journey. It’s a shift in perspective that puts the family at the center of the website experience. 

At North Star Marketing, we help independent and faith-based schools build optimized school websites that support long-term enrollment health and align with the Family Journey.

Whether you’re looking for a site that is going to generate more inquiries or incorporate retention strategies into content and design, our team will help you:

Find a website solution that will fit your budget and not require high annual fees

Ensure the migration process is smooth and easy

Consider your content, design, and development needs, so you are focusing your investment in the right areas

Feel equipped to manage and make updates to your new website after it launches

When you engage with North Star’s website solutions, you can expect to see an:

  • Find a website solution that will fit your budget and not require high annual fees
  • Consider your content, design, and development needs, so you are focusing your investment in the right areas 
  • Ensure the migration process is smooth and easy 
  • Feel equipped to manage and make updates to your new website after it launches

A lot of work goes into launching a new website.

If you’re a small team, you might be wondering how to prepare for a school website project and how much time a school website project can take. Our solutions advisors would be happy to answer your questions on a relaxed, no-pressure call.

Family Journey Website Solutions

School Website Strategy Map

This solution is designed for schools that need:

  • A comprehensive review and clean-up of website content
  • Integrated online marketing campaigns
  • A clean, user-friendly sitemap

Themed School Websites

This solution is designed for schools that:

  • Need a new website in a short period of time
  • Desire a functional, modern design with built-in enrollment-focused strategy
  • Have a more conservative budget

Tailored School Websites

This solution is designed for schools that:

  • Desire a customized website with more flexibility in design
  • Require additional data-driven content and design strategy
  • Can afford a longer build timeline

Age-and-Stage Campaign Optimizations

This solution is designed for schools that are:

  • Looking to increase inquiry generation across all grades 
  • Focusing on on a specific grade level for inquiries or retention 
  • Wanting to leverage their website investment by integrating online marketing campaigns

Hosting & Support

This solution is designed for schools that are:

  • In need of a secure platform to host their website
  • Looking for a higher level of support 
  • Wanting to take more ownership of website updates with the right training

“Our school has been with North Star for more than five years and I have absolutely loved working with them.

They are a valuable member of our marketing team, and it feels that way — they are an extension of our team. North Star helped us plan what our focus should be and how to funnel folks through our website to generate quality inquiries. We not only signed another contract with them, but increased our investment and hired North Star for our new website (even after interviewing other companies). Our ROI is impressive and I’m confident that other schools will see the same type of results.

Ambur Willis, Director of Marketing & Communications, Hill Country Christian School of Austin

Why independent schools choose North Star’s website solutions:

Strategy built for schools

When you engage with a Family Journey Website solution, you’re getting more than a nice-looking school website. We infuse proven marketing strategies into content and design to help schools leverage their website investment.

Websites for every budget

A strategic website doesn’t have to come with a hefty price tag or high annual fees. We take into account your content, design, and development needs, so you are focusing your investment in the right areas. Our tailored and themed solutions fit a range of budgets.

Ownership of your website

You do not have to sign a multi-year non-negotiable contract to build a website with North Star. Once your new website launches, you’ll receive a high level of support for a low investment year over year.

Ready to see what a new website can do for your school?

Connect with one of our Solutions Advisors to learn more about North Star Marketing’s website solutions. We’d love to hear more about your needs and goals.

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