Professional Development for School Marketing & Admissions Teams
Upcoming Events
Whether your school’s marketing and admissions team is one person doing it all or several players with clearly defined responsibilities, your contributions are essential for healthy enrollment. Grow your knowledge and skillset as you become more effective in your role.
Sept 5: The Family Journey™ Workshop
Enrollment Marketing Geeks on the Road • The Woodlands, TX
Collaborate, learn, and discover a Family Journey™ framework that will help you prioritize and implement proven recruitment and retention strategies. Join Andy Lynch and Dr. Rick Newberry (a.k.a., the Enrollment Marketing Geeks) this fall for a one-day, in-person workshop! Using the Family Journey™ framework, you’ll affirm what you’re doing well and close gaps in your marketing and admissions process.
Sept 9 at 1 p.m. EDT: Integrating AI Into Your Inquiry-Generation Strategies
Enrollment Marketing Geeks • Webinar featuring North Star, Enrollment Catalyst, and Halda
What if AI could help you do more than just find a few fancy shortcuts? What if AI could actually drive more inquiries for your admissions team? If AI integration is an emerging priority for your school, join Andy and Rick as they take a closer look at Halda, an AI-powered inquiry-generation platform that helps schools engage website visitors and provide a more personalized experience, resulting in higher visitor-to-inquiry conversion.
Sept 12: The Family Journey™ Workshop
Enrollment Marketing Geeks on the Road • Grand Rapids, MI
Collaborate, learn, and discover a Family Journey™ framework that will help you prioritize and implement proven recruitment and retention strategies. Join Andy Lynch and Dr. Rick Newberry (a.k.a., the Enrollment Marketing Geeks) this fall for a one-day, in-person workshop! Using the Family Journey™ framework, you’ll affirm what you’re doing well and close gaps in your marketing and admissions process.
Sept 19 at 11 a.m. EDT: The 8 Motivations — Why Families Choose (or Don't Choose) Your School
North Star Marketing • Hosted by Andy Lynch & Rudi Gesch
Choosing an independent or faith-based school is a complex, multi-layered decision-making process for families. It’s a big-ticket, high-stakes purchase, and they want to get it right. But the reality is families don’t shop schools frequently, so they’re not savvy buyers. They don’t come to the table with a clearly defined list of criteria and an organized matrix for comparing schools. Or do they? Register for this webinar to learn more about the common motivations that families bring to the school selection process.
