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Professional Development for School Marketing & Admissions Teams

Upcoming Events

Whether your school’s marketing and admissions team is one person doing it all or several players with clearly defined responsibilities, your contributions are essential for healthy enrollment. Grow your knowledge and skillset as you become more effective in your role.

June 6: Developing & Launching Your School's Website

Webinar featuring the Enrollment Marketing Geeks
Developing a new school website can be both thrilling and stressful. There’s excitement in creating something great that will tell your school’s story to more right-fit families. But there’s also the reality of what it will take to pull it off. If you’re actively pursuing a website build or know a new website is somewhere on the horizon … well, where do you begin? In this Show & Tell Show, guest schools will share lessons learned from recent website launches, including how to form an effective project team, define clear objectives, gather valuable feedback, and manage content planning. Through their experiences, you’ll gain practical tips for ensuring your school’s website project runs smoothly and efficiently.

June 12-14: Embracing Hospitality - Education as Invitation

Society for Classical Learning Summer Conference
Join the North Star team at SCL’s Summer Conference, where we’ll be challenging marketing and admissions professionals to answer this question: Who is your school for? Think about it … every time you add a family to your school community, the flavor of the culture changes — for better or worse. In this session, Andy Lynch, President & CEO of North Star Marketing, along with a few of our education marketing managers, will unpack how developing a Right-fit Family Rubric can foster greater alignment for your faculty and staff, safeguard against mission drift,  and create a more compelling value proposition for families. 

June 27: Growing Your Parent Ambassador Program

Webinar featuring the Enrollment Marketing Geeks
Word of mouth is the number one way prospective parents discover your school. However, very few school leaders have a plan to inspire more word-of-mouth from your current parents. In this Show & Tell Show, we will hear from other school leaders who have implemented successful ambassador programs to capitalize on the power of word-of-mouth. Take advantage of this opportunity to develop and implement an ambassador program that will take your school’s word-of-mouth to the next level.

July 8-11: Journey Into Possibilities

FACTS Elevate 2024 Conference • Atlanta, GA
Join hundreds of schools from across the country and catch Andy Lynch, President & CEO, and Micah Fox, Solutions Advisor, at the FACTS Elevate 2024 conference in Atlanta. We’ll be presenting on two crucial topics that contribute to healthy enrollment. 

Sept 5: The Family Journey™ Workshop

Enrollment Marketing Geeks on the Road • The Woodlands, TX
Collaborate, learn, and discover a Family Journey™ framework that will help you prioritize and implement proven recruitment and retention strategies. Join Andy Lynch and Dr. Rick Newberry (a.k.a., the Enrollment Marketing Geeks) this fall for a one-day, in-person workshop! Using the Family Journey™ framework, you’ll affirm what you’re doing well and close gaps in your marketing and admissions process.

Sept 12: The Family Journey™ Workshop

Enrollment Marketing Geeks on the Road • Grand Rapids, MI
Collaborate, learn, and discover a Family Journey™ framework that will help you prioritize and implement proven recruitment and retention strategies. Join Andy Lynch and Dr. Rick Newberry (a.k.a., the Enrollment Marketing Geeks) this fall for a one-day, in-person workshop! Using the Family Journey™ framework, you’ll affirm what you’re doing well and close gaps in your marketing and admissions process.

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