Academic & Athletic Branding

Does your school’s academic or athletic brand feel tired, clunky, or a bit outdated? Maybe it doesn’t represent you well, or it’s not used consistently. Or perhaps you don’t have brand standards in place to guide how faculty, staff, and outside vendors implement your brand. It could be you’re just tired of your school’s branding looking less polished and professional than other schools in your community.
Whatever your motivations, perhaps it’s time to rethink your school’s branding. Whether you’re considering a light refresh, a full rebrand, or perhaps even a name change, North Star Marketing can help.
At North Star Marketing, we help independent schools build strong academic and athletic brands that cultivate school spirit and resonate with prospective families. Whether your school needs a new academic brand, a brand refresh, a new athletic brand, or a brand standards guide to help you consistently use your logo, our team will:
- Get to know your school culture and who you are
- Understand the challenges you’ve experienced with your existing brand
- Engage you in the creative process as we build your new brand
- Help you launch a cohesive brand structure that will serve your school for years to come
When you engage North Star Marketing's branding solutions, you can expect to see an:
Boost in word-of-mouth
Increased brand professionalism and consistency
A stronger web presence
Branding Solutions
School Brand Identity Program
This program is built for school that are:
- Moving away from outdated branding
- Changing names
- Merging with another school
- Launching a new campus
- Launching a new Age-and-Stage®
- Developing iconography to visualize their educational approach
School Brand Refresh Program
This program is built for school brands that:
- Want to modernize their current branding
- Have inconsistent brand applications
- Lack an important element, such as tagline or accent color
Athletic Brand Alignment
This solution is designed for schools that are:
- Launching a new athletics program
- In need of an athletic brand that works well with their academic brand
- Investing in school culture by developing an athletic brand
- Looking for a sub-brand structure for each sport while maintaining a consistent feel
Brand Standards Guide Development
This solution is designed for schools that:
- Have no written standards to guide brand application
- Have not identified standard colors and fonts
- Need to document foundational understandings for brand implementation
- Need to develop a library of approved brand files
Our Branding Work



Considering a branding project?
Check out our Healthy Enrollment blog to learn more about when it’s time to rebrand and what to expect during a school branding project. If you have questions, our team of Solutions Advisors would be happy to listen to your school’s specific challenges and goals and provide options for moving forward.