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Healthy Enrollment Blog

Education marketing strategies to communicate a focused school identity, empower your enrollment team, and engage right-fit families.

strategies for increasing student enrollment
Empowered Enrollment Team
Sarah Sams

Leads Follow-up: How Quickly Should You Respond? 

You’re finally sitting down to eat lunch when another notification pops up on your screen letting you know that a family has requested more information about your school. They provide basic contact information and explain they’re new to the area. They’re just starting their school search.  As you read through

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Empowered Enrollment Team
Andy Lynch

How to Grow Your School Marketing Team

But before charting a course for team growth, school leaders and enrollment management practitioners need to recognize the indicators that signal it’s time to reorganize the team or make new hires.

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Marketing Director Swirling Hats-Finding Margin
Empowered Enrollment Team
Rudi Gesch

Finding Margin for an Empowered Enrollment Team

As a school marketing and admissions professional, how many “hats” are you wearing?  Based on the size of your team, you’ve got responsibilities that span recruitment, retention, internal communications, and maybe even fundraising. Perhaps you have a seat on the Leadership Team. Some or all of these hats are likely

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Enrollment Health
Andy Lynch

3 Areas Marketing Impacts School Enrollment

As we head into Part 4 of this series, The Pursuit of Healthy Enrollment, let’s take a moment to recap.  There are marketing strategies and market forces driving families to your school. If you’re an independent or faith-based school that is full or near full, you’re probably experiencing some of

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Enrollment Health
Andy Lynch

8 Attributes of Healthy Enrollment

If you’ve been with us since the beginning of this series, The Pursuit of Healthy Enrollment, you know we’ve been dissecting some big topics, such as the marketing strategies and market forces driving families to your school and some of the emerging complexities of full enrollment.  At this point, you

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Enrollment Health
Andy Lynch

7 Complexities of Full Enrollment

Schools that are new to full enrollment are realizing the impact of the rapid intake of so many families. As they’ve faced these new challenges, many are wondering if perhaps “full” isn’t the goal after all. In this four-part blog series, The Pursuit of Healthy Enrollment, we’re going to challenge

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Engaged Right-Fit Families
Andy Lynch

Marketing Strategies and Forces Driving Families to Your School

Most marketing and admissions teams measure success by how many seats they fill in a particular school year. And over the last few years, independent and faith-based schools have seen unprecedented growth. If you’re full, everything is smooth sailing now, huh?  Unlikely. The reality is that many schools are just

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Empowered Enrollment Team
Andy Lynch

The Role Of Expertise In School Growth

The Trust Fall of Outsourcing School Marketing Many schools that engage in contemporary marketing eventually conclude they need external partners. Perhaps this sounds familiar. For example, you may want to ramp up your school’s online marketing efforts, navigate a rebranding process, or overhaul your website. You’ve got talented people on

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