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Healthy Enrollment Blog
Education marketing strategies to communicate a focused school identity, empower your enrollment team, and engage right-fit families.
As a school marketing and admissions professional, how many “hats” are you wearing? Based on the size of your team, you’ve got responsibilities that span recruitment, retention, internal communications, and maybe even fundraising. Perhaps you have a seat on the Leadership Team. Some or all of these hats are likely
As we head into Part 4 of this series, The Pursuit of Healthy Enrollment, let’s take a moment to recap. There are marketing strategies and market forces driving families to your school. If you’re an independent or faith-based school that is full or near full, you’re probably experiencing some of
If you’ve been with us since the beginning of this series, The Pursuit of Healthy Enrollment, you know we’ve been dissecting some big topics, such as the marketing strategies and market forces driving families to your school and some of the emerging complexities of full enrollment. At this point, you
Schools that are new to full enrollment are realizing the impact of the rapid intake of so many families. As they’ve faced these new challenges, many are wondering if perhaps “full” isn’t the goal after all. In this four-part blog series, The Pursuit of Healthy Enrollment, we’re going to challenge
Most marketing and admissions teams measure success by how many seats they fill in a particular school year. And over the last few years, independent and faith-based schools have seen unprecedented growth. If you’re full, everything is smooth sailing now, huh? Unlikely. The reality is that many schools are just
The Trust Fall of Outsourcing School Marketing Many schools that engage in contemporary marketing eventually conclude they need external partners. Perhaps this sounds familiar. For example, you may want to ramp up your school’s online marketing efforts, navigate a rebranding process, or overhaul your website. You’ve got talented people on
Preschool. Kindergarten. Elementary School. Middle School. High School. These divisions are commonly understood as the sequential progression of learning and development from early years through graduation. Your independent school may use different terminology (i.e., lower school, upper school, etc.) or serve specific segments (i.e., K-8), but the idea is essentially
Didn’t See that Coming You don’t have to be a veteran of the independent school world to know that full enrollment is not the norm for most schools. Some private school leaders will go their entire career without telling a parent, “We’d love to have your family, but I’m sorry,