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Healthy Enrollment Blog

Education marketing strategies to communicate a focused school identity, empower your enrollment team, and engage right-fit families.

Age-&-Stage
Andy Lynch

Age and Stage®: Increase Your School’s Appeal by Narrowing Your Focus

Preschool. Kindergarten. Elementary School. Middle School. High School. These divisions are commonly understood as the sequential progression of learning and development from early years through graduation. Your independent school may use different terminology (i.e., lower school, upper school, etc.) or serve specific segments (i.e., K-8), but the idea is essentially

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Enrollment Health
Andy Lynch

What Your School Needs from Marketing When Enrollment is Full

Didn’t See that Coming You don’t have to be a veteran of the independent school world to know that full enrollment is not the norm for most schools. Some private school leaders will go their entire career without telling a parent, “We’d love to have your family, but I’m sorry,

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Marketing Platform
Andy Lynch

Getting Organized BEFORE You Start Your Next School Website Project

It’s Been a While… At last, the board has approved the budget and given you the green light. It’s go-time. Finally, your school is getting a new website! You thank them, assure them it’s going to be a smashing success, then step out of the conference room, gently closing the

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Enrollment Health
Kaleen Goodeill

The Enrollment Marketing Spring Training Series: March 22-May 3

Batter up Marketing and Enrollment Professionals! North Star Marketing and Enrollment Catalyst present the 2021 Spring Training Series for school leaders. Whether your enrollment marketing is striking out at the plate or hitting grand slams, we invite you to join this full 9-inning webinar series to gain strategic and practical insight

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Academic & Athletic Branding
Andy Lynch

Considering a Rebrand for Your School? Start with Clarity.

Rebranding your school is a big deal. It’s much more than a new logo. Rebranding is a commitment to telling your school’s story in a fresh, compelling way, and seeing the process through to full implementation. In fact, it’s as much an exercise in change management as it is a

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Education
North Star Marketing

Stories of Recruitment Success During the Pandemic

During times of crisis, it might feel safer to pull back on marketing and go silent rather than risk saying the wrong thing at the wrong time. But as COVID-19 started sending families home from school (and work), it became clear they wanted more communication, not less. Parents who had

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Engaged Right-Fit Families
Kaleen Goodeill

5 Tips for Creating a Winning Virtual School Tour

Prospective parents are often juggling careers and household duties on top of researching private schools. To say they are short on time is an understatement — which is why you can rise closer to the top of their list by offering a top-notch virtual school tour. Virtual private school tours

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Education
Kyle Saverance

Using Video to Support Your School’s Virtual Tour Strategy

With many schools closed and restrictions on gatherings and events, K-12 schools and colleges across the nation are now depending on virtual tours to show prospective students and families what their campus has to offer. If you don’t already have a virtual tour on your website, or if you have

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Education
Kyle Saverance

Your School’s Google Listing During COVID-19: What you need to know

Did you know your school’s Google My Business (GMB) may be marked as permanently closed? Despite the temporary closing of schools across the nation, we’re noticing an uptick in “helpful” strangers marking schools and businesses as permanently closed. Thankfully, GMB sends an email to the owner of the listing to

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