It’s Been a While… At last, the board has approved the budget and given you the green light. It’s go-time. Finally, your school is getting a new website! You thank them, assure them it’s going to be a smashing success, then step out of the conference room, gently closing the
Batter up Marketing and Enrollment Professionals! North Star Marketing and Enrollment Catalyst present the 2021 Spring Training Series for school leaders. Whether your enrollment marketing is striking out at the plate or hitting grand slams, we invite you to join this full 9-inning webinar series to gain strategic and practical insight
Rebranding your school is a big deal. It’s much more than a new logo. Rebranding is a commitment to telling your school’s story in a fresh, compelling way, and seeing the process through to full implementation. In fact, it’s as much an exercise in change management as it is a
During times of crisis, it might feel safer to pull back on marketing and go silent rather than risk saying the wrong thing at the wrong time. But as COVID-19 started sending families home from school (and work), it became clear they wanted more communication, not less. Parents who had
With campuses closed, admissions departments at our private school clients across the country have been tasked with taking their campus tour experience online. The reality is that there is a perpetual need for these assets in your marketing offering for prospective parents. Virtual private school tours are a great way
With many schools closed and restrictions on gatherings and events, K-12 schools and colleges across the nation are now depending on virtual tours to show prospective students and families what their campus has to offer. If you don’t already have a virtual tour on your website, or if you have
Did you know your school’s Google My Business (GMB) may be marked as permanently closed? Despite the temporary closing of schools across the nation, we’re noticing an uptick in “helpful” strangers marking schools and businesses as permanently closed. Thankfully, GMB sends an email to the owner of the listing to
For schools, the ability to communicate with families is crucial during the COVID-19 (Coronavirus) outbreak. With the temporary closure of many K-12 schools, getting messages out in a timely manner to current families and being able to maintain a conversation with prospective parents will have an impact on the perception
When someone mentions expiration date, you might think of a carton of milk or eggs — not your school’s brand. But just like fridge staples, brands don’t last forever, and when you get a whiff of one that’s gone stale, well…it’s pretty obvious. But how do you know? We wish
If I were to say to you, “Lions and tigers and bears,” you’d likely respond with “oh my!” and have a yellow brick road in your mind’s eye. However, if I were to say “Detroit Lions, Clemson Tigers and Chicago Bears,” you’d likely either growl or grin, depending on your
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