The North Star Crew
Andy Lynch
President & CEO
Andy Lynch
President & CEO
Along the way, Andy began engaging more and more with independent and faith-based schools. The firm took on its first school client in 2001, and over the years, the education sector of North Star’s client portfolio grew. It was worthwhile, engaging work, and the NSM team loved it. Tired of being a generalist, Andy decided it was better to be great at one thing rather than be okay with lots of things. The NSM leadership team decided to burn the boats and go all-in on enrollment marketing.
In his role as President & CEO of North Star Marketing, Andy focuses on:
- Aligning the team around the firm’s vision: to develop the standard for enrollment marketing and make it accessible for every educational institution
- Developing the firm’s core methodology, the Healthy Enrollment Model
- Stewarding the firm’s culture
- Engaging with clients through workshop facilitation
- Developing content to help school leaders and key players pursue Healthy Enrollment
At close of play, Andy enjoys being with his wife, daughter, and two sons. He also plays a little soccer, pickleball, and whatever sports his kids are into.
(By the way, “ability to pay” is still an important qualification for new business…but there’s a bit more to it than that these days.)
Clark Morgan
Chief Operating Officer
Clark Morgan
Chief Operating Officer
The good news for North Star's clients is that Clark is just in deep focus — leading as the beloved Chief Operating Officer of the team.
With a strong foundation in marketing and operations, Clark adeptly guides cross-departmental endeavors, priming each team to surpass expectations. His unyielding dedication to operational excellence and his discerning sense for innovative strategies positions him as a vital contributor to North Star's vision: To develop the standard for enrollment marketing and make it accessible to every educational institution.
In his downtime, Clark swaps spreadsheets for wide, open spaces, exploring the great outdoors with his favorite adventure partners — his wife Amy and their canine companion, Bowie. Or, you might catch him flexing his strategy muscles at the gym, where his workout routine could rival the complexity of North Star's operational challenges!
Kyle Saverance
Director of Client Engagement
Kyle Saverance
Director of Client Engagement
With backgrounds in strategic marketing, branding, and IT, Kyle has a knowledge base that is broad and deep. Before joining NSM, he worked in higher education leadership for 12 years. Today, Kyle partners with the team to develop client strategies that align with their enrollment goals and unique value proposition, ensuring our team delivers exceptional solutions toward healthy enrollment. And when he’s got free time on his hands, he’s still making the most of it — whether working on his latest carpentry project or traveling with his wife and daughter. While there aren’t many of Kyle’s “type” in the world, we’re fortunate to have one on our team.
Rob McDorman
Design Director
Rob McDorman
Design Director
Ryan Cardwell
Development Director
Ryan Cardwell
Development Director
As the Director of Development, he oversees our web development operations while providing ongoing support and maintenance of our client websites. He also supports our internal team with IT operations and assists with day-to-day questions. Essentially, if there is a technical problem, Ryan is the go-to guy — and he's always willing to provide a helpful solution!
What's Ryan like outside of work? He's a board and card games enthusiast, and that's his favorite pastime with his wife and three kids! Speaking of hobbies, he's also into 3D printing, video games, reading, and... gem mining! All we could say is more than the gems he's unearthed, we've found a treasure in Ryan as our team member.
Micah Fox
Solutions Advisor
Micah Fox
Solutions Advisor
Sarah Koudelka
Production Director
Sarah Koudelka
Production Director
Tyler Olson
Production Manager
Tyler Olson
Production Manager
Sue Carback
Education Marketing Manager
Sue Carback
Education Marketing Manager
Kyle Smith
Senior Designer
Kyle Smith
Senior Designer
When he's not manhandling a Mac, you'll find Kyle, his wife, and Annie (their adorable Australian Shepherd) hiking, paddling, or camping…outdoorsy stuff. In fact, some days, he even wears hiking boots in remote meetings — in anticipation of getting outdoors.
Sarah Sams
Director of Marketing
Sarah Sams
Director of Marketing
After earning her B.S. in Journalism from Appalachian State, Sarah invested her creative writing efforts in data-driven marketing work in education, luxury travel, newspapers, and non-profits before landing back 'home' in NC to support our enrollment marketing efforts for schools across the country. Along the way, she picked up bits of five languages, an uncanny taste for hops, a vintage Russian motorcycle (with a sidecar!), mountaineering feats, and more than a few stories from her Eastern European hitchhiking days.
Michael Miller
Support & Training Specialist
Michael Miller
Support & Training Specialist
Misha Foust
Benefits Administrator
Misha Foust
Benefits Administrator
Leo Schmid
Director of Digital Marketing
Leo Schmid
Director of Digital Marketing
Susan Crawford
Education Marketing Strategist
Susan Crawford
Education Marketing Strategist
Susan studied journalism before landing in graphic design and ultimately earning her B.S. in Marketing, then using those skills and knowledge to lead Enrollment Marketing departments at two different schools. As North Star's Enrollment Marketing Strategist, Susan brings her love of schools, strategy, processes, and leadership into play as she works alongside the Education Marketing Manager team to develop and implement strategies to help schools pursue Healthy Enrollment.
Angeline Gormley
Lead Writer
Angeline Gormley
Lead Writer
Jacob Harris
Education Marketing Strategist
Jacob Harris
Education Marketing Strategist
Rudi Gesch
Solutions Developer
Rudi Gesch
Solutions Developer
Elizabeth Perkins
Education Marketing Manager
Elizabeth Perkins
Education Marketing Manager
Marketta Bakke
Senior Content Writer
Marketta Bakke
Senior Content Writer
Amber Jones
Education Marketing Manager
Amber Jones
Education Marketing Manager
Karen Garner
Education Marketing Manager
Karen Garner
Education Marketing Manager
Catherine Cowen
Education Marketing Manager
Catherine Cowen
Education Marketing Manager
Trevor Stone
Education Marketing Manager
Trevor Stone
Education Marketing Manager
Contributing Experts
Morgan McCarty
Writer
Morgan McCarty
Writer
Vlad Kashchenko
Developer
Vlad Kashchenko
Developer
Guido Nardi
Digital Media Specialist
Guido Nardi
Digital Media Specialist
Belén Monsegur
Designer
Belén Monsegur
Designer
Diego Souza
Digital Marketing Specialist
Diego Souza
Digital Marketing Specialist