Behind every effective marketing plan is a great strategy, and behind every great strategy is a skilled strategist. Over his career, Jeff has worked with organizations across many different industries — from Fortune 500s to small businesses and startups. But it’s more than experience that drives his success. Jeff’s personality makes him uniquely equipped to help North Star’s clients. He’s passionate – both about people and seeing the businesses they operate thrive. He’s results-oriented, which means nothing makes him giddier than showing clients how their investment translated to engagement. He’s not afraid to adapt or learn something new. And he’s patient, which is a good thing, because he’s got six kids…a real life Brady Bunch (minus Alice). When not plotting marketing strategy, he and his wife are planning fun family adventures, including hiking, traveling, and sports. Jeff draws inspiration from many sources, including the larger-than-life Michael Jordan cutout by his desk. In the words of the basketball legend himself, “If you put in the work, the results will come.”