Healthy Enrollment Blog

Education marketing strategies to communicate a focused school identity, empower your enrollment team, and engage right-fit families.

Engaged Right-Fit Families
Andy Lynch

Marketing Strategies and Forces Driving Families to Your School

Most marketing and admissions teams measure success by how many seats they fill in a particular school year. And over the last few years, independent and faith-based schools have seen unprecedented growth. If you’re full, everything is smooth sailing now, huh?  Unlikely. The reality is that many schools are just

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Andy Lynch

Age and Stage®: Increase Your School’s Appeal by Narrowing Your Focus

Preschool. Kindergarten. Elementary School. Middle School. High School. These divisions are commonly understood as the sequential progression of learning and development from early years through graduation. Your independent school may use different terminology (i.e., lower school, upper school, etc.) or serve specific segments (i.e., K-8), but the idea is essentially

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Marketing Platform
Andy Lynch

Getting Organized BEFORE You Start Your Next School Website Project

It’s Been a While… At last, the board has approved the budget and given you the green light. It’s go-time. Finally, your school is getting a new website! You thank them, assure them it’s going to be a smashing success, then step out of the conference room, gently closing the

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