(ie - new registration process, hosting conference/open house, offering new services)
(ie - ‘We are a family environment,’ ‘We are the experts in our field,’ ‘We build relationships,’ ‘We will do anything to help you’)
(ie - Increase awareness, get more leads, convert more leads into customers, improve customer retention, gain bigger market share)
(ie - new social networks, video content, email newsletters, blog)
