K-12 Marketing Assessment - North Star Marketing

School marketing directors and administrators are busy people. Often so busy you feel there’s no time to reflect on marketing infrastructure and how that plays into your success.

We’ve created this simple assessment to give you a place to pause and consider how you and your team are prepared to drive meaningful results for your institution. On the other side of these questions is a clearer picture of where your school stands from a marketing, sales, and enrollment perspective. More importantly, you’ll discover opportunities for improving your overall approach.

Infrastructure
We have a well-structured marketing plan that is broken down into specific tasks, with clear timelines, and owners who are accountable for the execution of those tasks.*
Our school is represented by a strong brand.*
Our admissions team can effectively communicate our unique differentiators to each our age and stage segment.*
Our website serves prospective parents and is a valuable part of the admissions process.*
We maintain a database that tracks how many prospective families convert into enrolled students.*
Execution
We are actively producing content and lead generation offers for our website and social media channels designed to capture the interest of prospects in all stages of the sales process.*
We can tell you how many of our visitors coming to the site convert into leads.*
Our schools admissions process is thought through from the parent's perspective and is fully documented from inquiry to the time of enrollment.*
Our onboarding process to welcome new families is planned and documented in a written format, including all communication sequences that they will receive.*
Performance
We utilize reporting to track our return-on-investment (ROI) for each marketing channel.*
We achieve our target enrollment objectives.*
Out team has the time they need to plan and successfully implement important marketing tasks.*
Our team handles multiple responsibilities, and marketing doesn't get the attention it needs to be effective.*
Email Address*

Infrastructure

Execution

Performance

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