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Healthy Enrollment Blog

Education marketing strategies to communicate a focused school identity, empower your enrollment team, and engage right-fit families.

Enrollment Health
Andy Lynch

3 Areas Marketing Impacts School Enrollment

As we head into Part 4 of this series, The Pursuit of Healthy Enrollment, let’s take a moment to recap.  There are marketing strategies and market forces driving families to your school. If you’re an independent or faith-based school that is full or near full, you’re probably experiencing some of

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Enrollment Health
Andy Lynch

8 Attributes of Healthy Enrollment

If you’ve been with us since the beginning of this series, The Pursuit of Healthy Enrollment, you know we’ve been dissecting some big topics, such as the marketing strategies and market forces driving families to your school and some of the emerging complexities of full enrollment.  At this point, you

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Enrollment Health
Andy Lynch

7 Complexities of Full Enrollment

Schools that are new to full enrollment are realizing the impact of the rapid intake of so many families. As they’ve faced these new challenges, many are wondering if perhaps “full” isn’t the goal after all. In this four-part blog series, The Pursuit of Healthy Enrollment, we’re going to challenge

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Engaged Right-Fit Families
Andy Lynch

Marketing Strategies and Forces Driving Families to Your School

Most marketing and admissions teams measure success by how many seats they fill in a particular school year. And over the last few years, independent and faith-based schools have seen unprecedented growth. If you’re full, everything is smooth sailing now, huh?  Unlikely. The reality is that many schools are just

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Empowered Enrollment Team
Andy Lynch

The Role Of Expertise In School Growth

The Trust Fall of Outsourcing School Marketing Many schools that engage in contemporary marketing eventually conclude they need external partners. Perhaps this sounds familiar. For example, you may want to ramp up your school’s online marketing efforts, navigate a rebranding process, or overhaul your website. You’ve got talented people on

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Age-&-Stage
Andy Lynch

Age-and-Stage™: Increase Your School’s Appeal by Narrowing Your Focus

Preschool. Kindergarten. Elementary School. Middle School. High School. These divisions are commonly understood as the sequential progression of learning and development from early years through graduation. Your independent school may use different terminology (i.e., lower school, upper school, etc.) or serve specific segments (i.e., K-8), but the idea is essentially

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Enrollment Health
Andy Lynch

What Your School Needs from Marketing When Enrollment is Full

Didn’t See that Coming You don’t have to be a veteran of the independent school world to know that full enrollment is not the norm for most schools. Some private school leaders will go their entire career without telling a parent, “We’d love to have your family, but I’m sorry,

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Marketing Platform
Andy Lynch

Getting Organized BEFORE You Start Your Next School Website Project

It’s Been a While… At last, the board has approved the budget and given you the green light. It’s go-time. Finally, your school is getting a new website! You thank them, assure them it’s going to be a smashing success, then step out of the conference room, gently closing the

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Academic & Athletic Branding
Andy Lynch

Considering a Rebrand for Your School? Start with Clarity.

Rebranding your school is a big deal. It’s much more than a new logo. Rebranding is a commitment to telling your school’s story in a fresh, compelling way, and seeing the process through to full implementation. In fact, it’s as much an exercise in change management as it is a

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