Andy Lynch, Author at North Star Marketing

Age-&-Stage

Age and Stage®: Increase Your School’s Appeal by Narrowing Your Focus

Preschool. Kindergarten. Elementary School. Middle School. High School. These divisions are commonly understood as the sequential progression of learning and development from early years through graduation. Your independent school may use different terminology (i.e., lower school, upper school, etc.) or serve specific segments (i.e., K-8), but the idea is essentially

Andy Lynch February 11, 2022

Enrollment Health

What Your School Needs from Marketing When Enrollment is Full

Didn’t See that Coming You don’t have to be a veteran of the independent school world to know that full enrollment is not the norm for most schools. Some private school leaders will go their entire career without telling a parent, “We’d love to have your family, but I’m sorry,

Andy Lynch October 5, 2021

Marketing Platform

School Website Planning: a Critical Question and a Masterclass in Leadership

In a recent conversation with a school regarding an upcoming website build, a senior-level team leader asked an important and insightful question. It went something like this: “My team is already busy, and I know I’m going to have to give them time to work on the website project for

Andy Lynch April 1, 2021

Marketing Platform

Getting Organized BEFORE You Start Your Next School Website Project

It’s Been a While… At last, the board has approved the budget and given you the green light. It’s go-time. Finally, your school is getting a new website! You thank them, assure them it’s going to be a smashing success, then step out of the conference room, gently closing the

Andy Lynch March 12, 2021

Academic & Athletic Branding

Considering a Rebrand for Your School? Start with Clarity.

Rebranding your school is a big deal. It’s much more than a new logo. Rebranding is a commitment to telling your school’s story in a fresh, compelling way, and seeing the process through to full implementation. In fact, it’s as much an exercise in change management as it is a

Andy Lynch February 26, 2021

Education

Why VirCon6 is a Must for School Marketers

If you’re in education marketing or admissions, don’t miss this virtual conference. I first became aware of Brendan Schneider through my friend, Rick Newberry (a.k.a. “Globetrotter,” a.k.a. “Selfie Samurai”), an enrollment consultant who has worked with hundreds of schools across the U.S. and beyond to help them boost their numbers

Andy Lynch August 15, 2018

Brand Identity

When Marketing Projects Expose Deeper Issues

It’s been several years ago, but I remember like it was yesterday a conversation I had with the Head of School at a small, private school in Greensboro, N.C. “We would like to talk to you about some public relations projects. We might freshen up the logo a bit,” she

Andy Lynch February 4, 2014

North Star Marketing Designs 2012 Sock Catalog for Burlington, NC-based Pro Feet, Inc.

BURLINGTON, NC (July 9, 2012) – Pro Feet, Inc., is putting its best foot forward thanks to a complete catalog redesign by local Burlington, N.C., creative services firm North Star Marketing. The high-performance, 26-page print piece is a central component of Pro Feet’s sales model and is distributed regularly to

Andy Lynch July 9, 2012

Healthy Enrollment™ Blog

Education marketing strategies to communicate a focused school identity, empower your enrollment team, and engage right-fit families.