In a recent conversation with a school regarding an upcoming website build, a senior-level team leader asked an important and insightful question. It went something like this: “My team is already busy, and I know I’m going to have to give them time to work on the website project for
It’s Been a While… At last, the board has approved the budget and given you the green light. It’s go-time. Finally, your school is getting a new website! You thank them, assure them it’s going to be a smashing success, then step out of the conference room, gently closing the
Rebranding your school is a big deal. It’s much more than a new logo. Rebranding is a commitment to telling your school’s story in a fresh, compelling way, and seeing the process through to full implementation. In fact, it’s as much an exercise in change management as it is a
If you’re in education marketing or admissions, don’t miss this virtual conference. I first became aware of Brendan Schneider through my friend, Rick Newberry (a.k.a. “Globetrotter,” a.k.a. “Selfie Samurai”), an enrollment consultant who has worked with hundreds of schools across the U.S. and beyond to help them boost their numbers
It’s been several years ago, but I remember like it was yesterday a conversation I had with the Head of School at a small, private school in Greensboro, N.C. “We would like to talk to you about some public relations projects. We might freshen up the logo a bit,” she
BURLINGTON, NC (July 9, 2012) – Pro Feet, Inc., is putting its best foot forward thanks to a complete catalog redesign by local Burlington, N.C., creative services firm North Star Marketing. The high-performance, 26-page print piece is a central component of Pro Feet’s sales model and is distributed regularly to
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