Author Archive: ryan cardwellnorthstarmarketing com

De’mist’ifying the Cloud

I know that the Information Technology (IT) field is infamous for a strange love of acronyms and abstract terms most of which are confusing and unknown even to some of us using them.  Admittedly, they help to raise the shroud of mystery and disguise over what it is that computer scientists actually do; we feel so much cooler in our […]

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Out with the Old (Internet Explorer 8)….

It’s not quite the new year yet, but North Star is making a resolution for 2014. No, we’re not going on a companywide diet, and we’re not doing a group membership to the gym (although it’s worth considering). But we are making a resolution we’ll definitely keep. As of January 1, 2014, we are officially […]

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How Did I Get Here? Communicating Your Message via Intuitive Navigation

When a user visits your website, one of their primary objectives is finding the information they want quickly and easily. It doesn’t matter if they’re researching a topic, buying a product or simply validating you as a potential vendor, in most cases, your users are on a mission. The navigation style your site uses can […]

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