Facebook seems to be making plenty of headlines lately. And for businesses that advertise, it’s concerning. From algorithm changes that reduce brand visibility, to recent data breach accusations, it’s hard to ignore. Both issues have caused reactions among businesses and investors as stocks have fallen sharply in both circumstances. As with any news cycle, these issues won’t be the end of the story.
For businesses and content producers, this news should give us reason to pause. It should cause us to consider how this impacts the kind of content we produce, the kind of engagement we desire, and how to track our audience through social media platforms.