Continuing Education

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Education
Kaleen Goodeill

5 Tips for Creating a Winning Virtual School Tour

With campuses closed, admissions departments at our private school clients across the country have been tasked with taking their campus tour experience online. The reality is that there is a perpetual need for these assets in your marketing offering for prospective parents. Virtual private school tours are a great way

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Education
Kyle Saverance

Using Video to Support Your School’s Virtual Tour Strategy

With many schools closed and restrictions on gatherings and events, K-12 schools and colleges across the nation are now depending on virtual tours to show prospective students and families what their campus has to offer. If you don’t already have a virtual tour on your website, or if you have

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Education
Kyle Saverance

Your School’s Google Listing During COVID-19: What you need to know

Did you know your school’s Google My Business (GMB) may be marked as permanently closed? Despite the temporary closing of schools across the nation, we’re noticing an uptick in “helpful” strangers marking schools and businesses as permanently closed. Thankfully, GMB sends an email to the owner of the listing to

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News
Kyle Saverance

Facebook Fears and How Your Business Should Respond

Facebook seems to be making plenty of headlines lately. And for businesses that advertise, it’s concerning.  From algorithm changes that reduce brand visibility, to recent data breach accusations, it’s hard to ignore. Both issues have caused reactions among businesses and investors as stocks have fallen sharply in both circumstances. As

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