Every company has a brand, whether they make it a priority or not. Simply defined, a brand is what people think about you – the impressions they have when hearing or seeing your name. In most cases your brand is reflected initially in your logo mark, then supported by your
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It’s a strange to think of a city as a brand. There’s no storefront, no salespeople, no products on shelves. While you may not get a receipt, choosing a city for your home or business is one of the biggest “purchase” decisions you can make, and the greatest competition is
BURLINGTON, NC (July 19, 2013) – Friendship Christian School (FCS) in Raleigh, N.C., recently introduced a new academic logo, designed by North Star Marketing. Administrator Ric Nelson initiated the branding process in January 2013 in an effort to standardize the school’s representation in the community, in promotional materials and internally.
Q&A with North Star Senior Graphic Designer Rob McDorman and Development Manager Micah Fox (by Elizabeth Travers, Copywriter) BURLINGTON, NC – (June 26, 2012) – Last week, we posted a link on our Facebook page to the newly designed website for the North Carolina Cotton Producers Association (NC Cotton). The
BURLINGTON, NC (April 2, 2013) – North Star Marketing Senior Designer Kyle Smith recently created a new brand identity for Antioch Community Church, a local Burlington, N.C.-area, congregation. The new logo and tagline were unveiled during the morning service on Sunday, March 24, 2013.
BURLINGTON, NC (January 22, 2012) – Drive around Alamance, Guilford or Orange Counties, and, if you likely notice a common sight: Alamance Community College (ACC) student parking stickers on the windows and bumpers of more than 5,000 vehicles. Nearly all of these students interact with the College’s website during enrollment