The world of social media often fosters confusion rather than traction. Businesses simply don’t know where to invest their time and energy. If you’re like most, you’ve probably explored at least one of the widely-used platforms such as Facebook, Twitter or LinkedIn. But if you have limited time to invest in social media, there’s one platform you don’t want to overlook – Google+. With more than 343 million active users, you’ll want to join the party.
With a vast majority of web searches taking place on Google, your Google+ page can have huge SEO implications. A lot of the information that Google indexes about your company can be controlled by keeping this social media platform up to date. Additionally, Google+ integrates easily across other Google platforms, like Gmail and YouTube, and offers a unique combination of both social and SEO opportunity.
A verified and up-to-date Google+ page can improve both your organic search results, as well as your local rankings. This will allow your business to be more prominent on a page of search results, and increase the number of times you show up on a page.
Google+ may not be the most well known social media platform, but its vital role in boosting your SEO value should not be overlooked. If you want to learn how to effectively use your Google+ page to drive more traffic and find new leads, contact North Star Marketing today to learn how we can help you take advantage of this powerful social tool.