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Continuing Education

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Education
Kaleen Goodeill

5 Tips for Creating a Winning Virtual School Tour

With campuses closed, admissions departments at our private school clients across the country have been tasked with taking their campus tour experience online. The reality is that there is a perpetual need for these assets in your marketing offering for prospective parents. Virtual private school tours are a great way

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Education
Kyle Saverance

Your School’s Google Listing During COVID-19: What you need to know

Did you know your school’s Google My Business (GMB) may be marked as permanently closed? Despite the temporary closing of schools across the nation, we’re noticing an uptick in “helpful” strangers marking schools and businesses as permanently closed. Thankfully, GMB sends an email to the owner of the listing to

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Education
Kaleen Goodeill

3 Things You Need to Add To Your School Website During COVID-19

For schools, the ability to communicate with families is crucial during the COVID-19 (Coronavirus) outbreak. With the temporary closure of many K-12 schools, getting messages out in a timely manner to current families and being able to maintain a conversation with prospective parents will have an impact on the perception

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Brand Identity
Laura Eisenga

5 Key Questions for Choosing a School Mascot

If I were to say to you, “Lions and tigers and bears,” you’d likely respond with “oh my!” and have a yellow brick road in your mind’s eye. However, if I were to say “Detroit Lions, Clemson Tigers and Chicago Bears,” you’d likely either growl or grin, depending on your

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News
Kyle Saverance

Reclaiming Online Visibility in 2019 [3 Critical Strategies]

“We want to rank first for that keyword.” If you run a small business, I’m sure you’ve had that thought. It’s a great goal to have. And yes, ranking first for a specific term has its advantages. But it also doesn’t mean what it used to. Take a quick look

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News
Kyle Saverance

How to Win Local Searches with Google My Business in 2019

Whether investigating private school options or searching locally for quality running socks, the first place people go to is Google. Your school or company may provide the exact service or product someone is searching for, but without an accurate and optimized Google My Business listing, there’s a chance you’ll be

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News
Ryan Cardwell

See What the WordPress Gutenberg Update Means for Your Website

WordPress is an amazing Content Management System (CMS) that powers websites across a wide variety of industries.  In fact, more than 30 percent of the top 10,000 websites run on WordPress. It is open source, meaning that it is free to use and hundreds of developers donate their time to

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Education
Andy Lynch

Why VirCon6 is a Must for School Marketers

If you’re in education marketing or admissions, don’t miss this virtual conference. I first became aware of Brendan Schneider through my friend, Rick Newberry (a.k.a. “Globetrotter,” a.k.a. “Selfie Samurai”), an enrollment consultant who has worked with hundreds of schools across the U.S. and beyond to help them boost their numbers

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News
Kyle Saverance

Facebook Fears and How Your Business Should Respond

Facebook seems to be making plenty of headlines lately. And for businesses that advertise, it’s concerning.  From algorithm changes that reduce brand visibility, to recent data breach accusations, it’s hard to ignore. Both issues have caused reactions among businesses and investors as stocks have fallen sharply in both circumstances. As

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