Continuing Education

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Education
Kyle Saverance

Using Video to Support Your School’s Virtual Tour Strategy

With many schools closed and restrictions on gatherings and events, K-12 schools and colleges across the nation are now depending on virtual tours to show prospective students and families what their campus has to offer. If you don’t already have a virtual tour on your website, or if you have

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Education
Kyle Saverance

Your School’s Google Listing During COVID-19: What you need to know

Did you know your school’s Google My Business (GMB) may be marked as permanently closed? Despite the temporary closing of schools across the nation, we’re noticing an uptick in “helpful” strangers marking schools and businesses as permanently closed. Thankfully, GMB sends an email to the owner of the listing to

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Education
Kaleen Goodeill

These 6 SEO Basics Will Help Improve Your School’s Search Rankings

We recently published an article that discussed the decline in click-through-rates on organic searches and proposed some solutions for regaining that visibility. While it’s true that Google routinely pushes down organic search results in favor of Google Ad placements and other search engine results page (SERP) features, having your school

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News
Kyle Saverance

Reclaiming Online Visibility in 2019 [3 Critical Strategies]

“We want to rank first for that keyword.” If you run a small business, I’m sure you’ve had that thought. It’s a great goal to have. And yes, ranking first for a specific term has its advantages. But it also doesn’t mean what it used to. Take a quick look

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News
Kyle Saverance

How to Win Local Searches with Google My Business in 2019

Whether investigating private school options or searching locally for quality running socks, the first place people go to is Google. Your school or company may provide the exact service or product someone is searching for, but without an accurate and optimized Google My Business listing, there’s a chance you’ll be

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News
Kyle Saverance

Facebook Fears and How Your Business Should Respond

Facebook seems to be making plenty of headlines lately. And for businesses that advertise, it’s concerning.  From algorithm changes that reduce brand visibility, to recent data breach accusations, it’s hard to ignore. Both issues have caused reactions among businesses and investors as stocks have fallen sharply in both circumstances. As

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News
Clark Morgan

Five Ways to Get Google's Attention

Remember the Attention-Getter in junior high? You know…the class clown, the flirt, the show-off? What about the Worker-Bee – another common junior high species? While the Attention-Getter was busy soliciting stares and laughs – along with the well-deserved ire of the teacher – the Worker-Bee dutifully finished homework, handed out

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