During times of crisis, it might feel safer to pull back on marketing and go silent rather than risk saying the wrong thing at the wrong time. But as COVID-19 started sending families home from school (and work), it became clear they wanted more communication, not less. Parents who had
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With many schools closed and restrictions on gatherings and events, K-12 schools and colleges across the nation are now depending on virtual tours to show prospective students and families what their campus has to offer. If you don’t already have a virtual tour on your website, or if you have
Did you know your school’s Google My Business (GMB) may be marked as permanently closed? Despite the temporary closing of schools across the nation, we’re noticing an uptick in “helpful” strangers marking schools and businesses as permanently closed. Thankfully, GMB sends an email to the owner of the listing to
We recently published an article that discussed the decline in click-through-rates on organic searches and proposed some solutions for regaining that visibility. While it’s true that Google routinely pushes down organic search results in favor of Google Ad placements and other search engine results page (SERP) features, having your school
“We want to rank first for that keyword.” If you run a small business, I’m sure you’ve had that thought. It’s a great goal to have. And yes, ranking first for a specific term has its advantages. But it also doesn’t mean what it used to. Take a quick look
Whether investigating private school options or searching locally for quality running socks, the first place people go to is Google. Your school or company may provide the exact service or product someone is searching for, but without an accurate and optimized Google My Business listing, there’s a chance you’ll be
Facebook seems to be making plenty of headlines lately. And for businesses that advertise, it’s concerning. From algorithm changes that reduce brand visibility, to recent data breach accusations, it’s hard to ignore. Both issues have caused reactions among businesses and investors as stocks have fallen sharply in both circumstances. As
Have you noticed? As you’ve used your smartphone or tablet, you’ve probably discovered that many of the websites you visit reformat from their desktop version to fit smaller screen sizes. This “right-sizing” of websites is more than just a trend. It’s here to stay, thanks in large part to Google’s
You look at the clock … 1:07 am. Half asleep, it’s time to call it a night. As you close your laptop, you slump back in your chair, head spinning. Despite hours of hard work, you feel more overwhelmed and frustrated than when you started. Unanswered questions flood your mind.
Remember the Attention-Getter in junior high? You know…the class clown, the flirt, the show-off? What about the Worker-Bee – another common junior high species? While the Attention-Getter was busy soliciting stares and laughs – along with the well-deserved ire of the teacher – the Worker-Bee dutifully finished homework, handed out