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Continuing Education

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Education
Andy Lynch

What Your School Needs from Marketing When Enrollment is Full

Didn’t See that Coming You don’t have to be a veteran of the independent school world to know that full enrollment is not the norm for most schools. Some private school leaders will go their entire career without telling a parent, “We’d love to have your family, but I’m sorry,

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Education
Kaleen Goodeill

5 Tips for Creating a Winning Virtual School Tour

With campuses closed, admissions departments at our private school clients across the country have been tasked with taking their campus tour experience online. The reality is that there is a perpetual need for these assets in your marketing offering for prospective parents. Virtual private school tours are a great way

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Education
Kyle Saverance

Using Video to Support Your School’s Virtual Tour Strategy

With many schools closed and restrictions on gatherings and events, K-12 schools and colleges across the nation are now depending on virtual tours to show prospective students and families what their campus has to offer. If you don’t already have a virtual tour on your website, or if you have

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Education
Kyle Saverance

Your School’s Google Listing During COVID-19: What you need to know

Did you know your school’s Google My Business (GMB) may be marked as permanently closed? Despite the temporary closing of schools across the nation, we’re noticing an uptick in “helpful” strangers marking schools and businesses as permanently closed. Thankfully, GMB sends an email to the owner of the listing to

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Education
Kaleen Goodeill

3 Things You Need to Add To Your School Website During COVID-19

For schools, the ability to communicate with families is crucial during the COVID-19 (Coronavirus) outbreak. With the temporary closure of many K-12 schools, getting messages out in a timely manner to current families and being able to maintain a conversation with prospective parents will have an impact on the perception

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Brand Identity
Kaleen Goodeill

3 Ways to Know Your School’s Brand is Expired

When someone mentions expiration date, you might think of a carton of milk or eggs — not your school’s brand. But just like fridge staples, brands don’t last forever, and when you get a whiff of one that’s gone stale, well…it’s pretty obvious. But how do you know? We wish

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Brand Identity
Laura Eisenga

5 Key Questions for Choosing a School Mascot

If I were to say to you, “Lions and tigers and bears,” you’d likely respond with “oh my!” and have a yellow brick road in your mind’s eye. However, if I were to say “Detroit Lions, Clemson Tigers and Chicago Bears,” you’d likely either growl or grin, depending on your

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Education
Kaleen Goodeill

These 6 SEO Basics Will Help Improve Your School’s Search Rankings

We recently published an article that discussed the decline in click-through-rates on organic searches and proposed some solutions for regaining that visibility. While it’s true that Google routinely pushes down organic search results in favor of Google Ad placements and other search engine results page (SERP) features, having your school

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Education
Andy Lynch

Why VirCon6 is a Must for School Marketers

If you’re in education marketing or admissions, don’t miss this virtual conference. I first became aware of Brendan Schneider through my friend, Rick Newberry (a.k.a. “Globetrotter,” a.k.a. “Selfie Samurai”), an enrollment consultant who has worked with hundreds of schools across the U.S. and beyond to help them boost their numbers

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Brand Identity
Robert McDorman

Behind the Brand: Friendship Christian School

BURLINGTON, NC (July 19, 2013) – Friendship Christian School (FCS) in Raleigh, N.C., recently introduced a new academic logo, designed by North Star Marketing. Administrator Ric Nelson initiated the branding process in January 2013 in an effort to standardize the school’s representation in the community, in promotional materials and internally.

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